Episode 28: How to approach usability on digital products

In episode 28, Cathi, Jackie & Monique talk about how you can approach usability on digital products in a systematic way. We also introduce and explain our usability model, a pyramid that is based on the foundation of performance, accessibility and security. Listen now or read the transcript in the show notes to learn more.

Links to discussed topics on usability

Related interesting reads or resources

Episode 28: How to approach usability on digital products Read More »

Episode 27: Web Stories for WordPress

In episode 27, Cathi, Jackie & Monique talk about Web Stories for WordPress. Google recently released this plugin in Beta. With Web Stories, you can create visually immersive and engaging content. In this podcast, we look at the plugin from a design perspective. Who can benefit from this way of publishing content? What does it mean for accessibility? How is the overall editing experience? And why should you use this open source alternative, rather than use what’s already out there, like Instagram Stories? We answer all these questions and more in this episode of the Rethink.fm podcast.

Links to discussed topics on Google Web Stories

Related interesting reads or resources

Other ways to publish stories in the include: Web Stories, Tapable HQ, Make Stories, Ampstor, Visual Stories

Episode 27: Web Stories for WordPress Read More »

Episode 26: What is good digital design?

In episode 26, Cathi, Jackie & Monique discuss: What is good digital design? We take you back to the 80s and talk design for print. From there we touch on some design changes over the years and discuss how we work now. We also talk about the design of lawnmowers and Monique will tell you why she thinks Apple products like the magic mouse and the iPhone 11 are examples of bad design.  Listen now through your favorite podcast software, or read the transcript at the bottom.

Links to discussed topics on good digital design

Related interesting reads

Episode 26: What is good digital design? Read More »

Episode 25: Introducing the new co-hosts

In this episode, Jackie D’Elia introduces the new co-hosts for the rethink.fm podcast: Cathi Bosco and Monique Dubbelman. The podcast continues in a new format, focusing more on design and user experience, both in and outside the WordPress ecosystem. Please find the transcript of the podcast at the bottom of this post.

Listen to Episode 25

New co-hosts for rethink.fm podcast

While we’re redesigning this website to fit our new branding, please learn more about the new co-hosts for rethink.fm.

Cathi Bosco

I’m Cathi and I’m a Connecticut based UX Architect. I’m really excited to be part of this! Since we all bake, it’s also a baking support group!

Where to find Cathi

Cathi’s Business Website
Cathi’s Personal Website
Cathi on Twitter

Jackie D’Elia

Hi I’m Jackie, the founder of this podcast. In another life, I could have been Rizzo from Grease.

Where to find Jackie

Jackie’s Personal Website
Jackie on Twitter

Monique Dubbelman

Hi, I’m Monique and I’m one of the inventors of Dutch Directness! (Or is it in our dna?).

Where to find Monique

Monique’s Business Website
Monique’s Personal Website
Monique on Twitter

Or contact us via UXATT.com

Links to discussed topics

Episode 25: Introducing the new co-hosts Read More »

Episode 24: Page Builders with Diane Kinney

Photo credit: Gary Lopater on Unsplash

Exploring Page Builders and Advanced Custom Fields in WordPress

In this episode, Diane Kinney and I are talking about Page Builders and Advanced Custom Fields Pro. There are a variety of tools available when it comes to building a WordPress website – and choosing the right tool for the job — can sometimes leave you feeling overwhelmed. No worries, Diane puts it all in perspective and provides some useful tips on choosing a page builder.

Diane Kinney

Diane Kinney

Yes, I’m a mega WordPress nerd and I’d love to share the things I’ve learned in the last 17 years of building both simple and complex sites.

Listen to Episode 24

Where to find Diane:

Diane’s Business Website: The Versatility Group
Diane’s Personal Website: DianeKinney.com
Diane’s Twitter link: @dkinney
Her upcoming book with Carrie Dils: Real World Freelancing

Tools and Resources discussed:

Advanced Custom Fields Pro
CMB2 – Custom Metaboxes 2

Page Builders

Beaver Builder
Site Origin
Oxygen Page Builder

Page Builder Critical Review by Pippin Williamson

Episode 24: Page Builders with Diane Kinney Read More »

Episode 23: Local SEO with John Locke

Photo credit: Sasha on Unsplash

Getting Started with Local SEO

John Locke is back on Rethink.fm and this time we are talking about SEO and specifically Local SEO, what it is, who needs it and how to approach it. Whether you are just starting with SEO or have been struggling with it, this episode is sure to provide some valuable insight. John was my guest on Episode 1 of Rethink.fm where we talked about developing a content first strategy.

John Locke

John Locke

John Locke is an SEO consultant from Sacramento, CA. He helps established businesses rank higher through his agency, Lockedown Design.

Listen to Episode 23

Where to find John:

Website: Locke Down Design

Tools and Resources discussed:

DIY SEO Courses by Rebecca Gill
KWFinder – Hundreds of keyword ideas
SEO Audits
Time To First Byte
Brian Dean’s Study of One Million Search Results
Ahrefs – Tools to improve your search traffic, research your competitors and monitor your niche.
SEM Rush
Yoast Local SEO Plugin

Episode 23: Local SEO with John Locke Read More »

Episode 22: Collaboration and SVG Animation

Photo credit: Puk Patrick on Unsplash

Collaboration – Teaming up to tackle larger projects

In this episode, I’m chatting with Cathi Bosco and Joe Dooley about a large project we did together. We talk about our roles and how we worked together. One of the challenges we tackled was incorporating a flexible animated icon system using SVGs — and what was involved in building that.

Listen to Episode 22

Cathi Bosco

Creative Director, Digital Consultant, Web Designer, Artist, Illustrator, Children’s Book Author, trail runner, dog lover & free thinker…

Cathi Bosco | C+D Studios

My specialty is creating beautiful and cohesive web presence packages for clients that can convert audiences and present content elegantly (think modern and clean presentation). Our sites are built on The Genesis Framework and they function exceptionally well for a wide range of programs, communities, organizations, and companies.

If you have an unusual challenge – we are all ears… tell us about your project and ideas! We don’t take on each and every proposal that comes along, but if we feel we can add value to your plans or programs, we’ll gladly get you a quote and get to work for you.

I also think CSS transitions and CSS + SVG animations are very effective slightly below the surface. Designed to feed the human reward system. Always leaving the end user ‘in control’ of the navigation but royally rewarded aesthetically. This is for upper-end projects and can also help to differentiate sites from low-end, non-custom work… when done well. We all love this stuff… transitions and animations that are so subtle they beautifully and intriguingly enhance end-user experiences. Along with collaboration, they are key to forward momentum for Genesis developers and designers

Joe Dooley - Developing Designs | Tampa SEO

Joe Dooley

Joe Dooley often describes himself as largely driven by analytics and a keen passion for SEO. His Tampa SEO company implements cutting edge practices to boost website conversion and meet his client’s marketing goals. Working as a front-end web developer and leading Developing Designs allows Joe to nurture the business aspirations of his clients as he works with them to advance their marketing platforms in exciting directions leading to success.

Sponsor – IHateTomatoes.net

This episode is sponsored by IHateTomatoes.net – Front-End Development Courses

Don’t let the name confuse you. This is the comprehensive resource that we used to build our SVG animations for the project mentioned in this episode. Petr Tichy is passionate about front-end development and offers three free introductory courses — React 101, Greensock 101 and ScrollMagic 101 — and when you are ready to take your front-end dev skills to the next level, he has affordable online workshops in React, web animations. High quality video tutorials that show you step by step how to accomplish some very amazing things.

Master front-end development and take your React, GreenSock and ScrollMagic knowledge to the next level.

Check out IHateTomatoes.net today.

Where to find us:

Website: C and D Studios
Website: Developing Designs
Website: Jackie D’Elia Design

Twitter: Cathi Bosco
Twitter: Joe Dooley
Twitter: Jackie D’Elia

Tools and Resources discussed:

WP Engine

Episode 22: Collaboration and SVG Animation Read More »

Episode 21: Bob Dunn on eCommerce

Photo credit: MILKOVÍ on Unsplash

eCommerce – Helping folks sell online

In this episode, I’m chatting with Bob Dunn of bobwp.com. Bob is a master at producing content and building an audience.

We’re talking about eCommerce, and what’s involved in selling products online. And the conversation doesn’t stop there. Bob shares his experience with podcasting, page builders, managing affiliates, sponsors and more.

So if you are thinking about starting an online business, this episode covers a lot of ground.

Bob Dunn

Bob Dunn of BobWP

With a background in marketing Bob and his wife Judy grew a marketing company into what today is a content marketing machine centered around eCommerce.

“In 2007 I began to dabble in WordPress and by 2008, I knew it was the perfect solution for me and my clients. We dove back into eCommerce a bit more by starting a membership site in 2008 as well, a time before membership sites really were catching on. And obviously, with the technology nowhere at where it is today, it took us a good 9 months to develop the site.”

Today, Bob produces several podcasts and writes a ton of useful content for his growing audience. The rest is history, as they say.

In a nutshell, it’s all about eCommerce with a frosting of WordPress.

Listen to Episode 21

Where to find Bob:

Website: bobwp.com
Twitter: @bobwp

Tools and Resources discussed:

Easy Digitial Downloads

Episode 21: Bob Dunn on eCommerce Read More »

Episode 20: Kim Shivler and Creating Online Courses

Photo credit: Frank Mckenna on Unsplash

Learning Management Systems

In this episode, I am chatting with Kim Shivler about Learning Management Systems, what are they and how easy it is to create a membership site of online courses. If you are thinking about selling courses or have clients that want to, this episode is for you.

Kim Shivler

Kim ShivlerSpeaker, Teacher, Strategist – Kim Shivler, M.Ed. has worked as a writer, instructor, developer and serial entrepreneur for over 20 years. Her business experience includes computer network and database administration, technical training and writing, project management, web development, and work as an aesthetician and spa owner. She also worked for large corporations including Tivoli, an IBM company, where she was part of the worldwide technical sales and marketing team.

Kim learned HTML in 1995 building help files as a UNIX system administrator and opened her first web development company in 1996. Since then, Kim has worked as a business owner and employee in a variety of fields including a few years as part of an IBM worldwide team. Between 2008 and 2012, she worked with a variety of Content Management Systems and ran an online membership site for skin care professionals using Drupal. In 2012, Kim found WordPress and never looked back at any other CMS. She has been creating online courses in WordPress since 2013 and currently combines her background in education, years of business experience, and WordPress experience to teach others how to build online courses, their first WordPress site, and learning platforms.

As a writer, Kim has worked in a variety of fields including software documentation and instruction, manuals for aesthetic and medical devices, and general health articles.

She holds a Bachelor of Arts in English and Master of Education degree in secondary English education from the University of Florida.

Listen to Episode 20

Sponsor – LearnDash

This episode is sponsored by LearnDash – WordPress LMS… Made EASY!

LearnDash - WordPress LMS Check out LearnDash. Easily transform your WordPress site into a powerful learning management system using LearnDash.

Sell e-learning courses, track user progress, deliver certificates, and much more!

The #1 choice of Fortune 500 companies, major universities, training organizations, and entrepreneurs worldwide for creating (and selling) their online courses.

Discover more at LearnDash.com

Special Offer from Kim for Rethink.fm listeners

Message from Kim: Ready to Learn More about Membership Sites and Online Courses? Thanks for listening to me on the Rethink.fm Podcast. Checkout these special offers for Rethink.fm listeners.

Where to find Kim:

Website: White Glove Web Training
Website: How to Build An Online Course
Twitter: @KimShivler

Tools and Resources discussed:


Sensei – https://woocommerce.com/products/sensei/
WP-Courseware – https://flyplugins.com/wp-courseware/
LifterLMS – https://lifterlms.com/
MemberPress – https://www.memberpress.com/
Paid Memberships Pro – https://www.paidmembershipspro.com/

Episode 20: Kim Shivler and Creating Online Courses Read More »

Episode 19: Melissa Eggleston on UX and Design

Why User Research Matters

In this episode, I am chatting with Melissa Eggleston about UX, what it is and why it is a crucial component in creating a successful web project. I first met Melissa at WordCamp, Asheville in 2015 and had a chance to visit with her at the happiness bar and see her presentation Website Design with UX in Mind.

Melissa Eggleston

Melissa EgglestonMelissa Eggleston is a User Experience Specialist and Content Strategist based in Raleigh / Durham, North Carolina. She helps businesses, non-profits, and universities find, attract, and help their target audiences. She often works for agencies and design/development teams. She’s able to see the big picture while also digging into the details. She’s worked on projects for both tiny tech startups and big organizations such as the Bill & Melinda Gates Foundation.

Melissa’s is the co-author of The Zombie Business Cure – How to refocus your company’s identity for more authentic communication.

Listen to Episode 19

Where to find Melissa:

Website: Melissa Eggleston
Twitter: @melissa_egg

Tools and Resources discussed:

Don’t Make Me Think by Steve Krug
Just Enough Research by Erika Hall
Hemingway Editor
Jared Spool’s All You Can Learn Library
Grammarly – Awesome – in Browser Grammar checker

Episode 19: Melissa Eggleston on UX and Design Read More »

Scroll to Top